Araucana Store is a family business that emerged from the need to cause a positive impact on women’s lives by democratizing fashion, thinking about practicality,quality, diversity and mainly in the comfort of basic pieces without give up the style, with full and extensive numbering designed to value all women.

    Committed to meet the needs of women who are constantly looking for a wildcard option to express their individuality at any time, precisely for believing that the basic never goes out of style.

    Our production is entirely made with national materials, we work with small ateliers (studios, national cooperatives) from different regions of Brazil. 

    This is one of our main values of quality, product, integrity, balance and entrepreneurship.